Tuesday 13 October 2009

Review of news article 'Behind NME Lines'

I will be looking at Eva Wiseman's article in the Observer Music Magazine about her weeks experience in the NME magazine headquaters and the different views on what NME used to be and what it is now.

NME has been around for a long time now, since 1952 which is fifty-seven years. NME is a magazine that looks at new music and upcoming artists, it keeps up with the times and obviously it is aimed at people who are young say from teens to twentys so that people who it was aimed at say thirty years ago and who used to read it will not be interested anymore because it will always be aimed at young people to give them an insight in to whats new and everybody gets older and even though right now it is aimed at someone my age in thirty or forty years It would be aimed at the next generation from me and in this article Eva Wiseman even talks about how she used top read the NME "I have a nipple-high stack of NME's in the attic, with the last one I kept from June 1996, on top." this suggests that NME meant alot more to people all those yaers ago than it does now because the journalist herself has declared that she stopped collecting in 1996 . "I was 15 and the NME was important" this suggests that is is not important any more and I can see where she is coming from because thare are many different factors that come in to the NME not being as important as it was twenty years ago and I can see where she is coming from because thare are many different factors that come in to .

The Internet has had a big impact on the sales of NME as people can just as easily look at blogs containing articles withe the same information as we could find in the latest issue of NME and it's not just other media stealing readers, its also to do with the magazine itself for example Wiseman writes "I was 15 and the NME was important. Pre-Jarvis at the Brits, pre-tabloid invasion and internet saturation, it was the only place I read about music." this gives us a breif overview of the main factors into NME's decline over the past few decades and shows us that it was not just because of the internet but that NME has become more tabloidy and less about the music overall.

Later in the article Wiseman shows the extent of the decline of readers for NME: 17.4 percent year on year to little over 56,000. As far as magazine sales go it's not just NME who are declining, its the whole music magazine industry which is going down in very similar (baisically the same) ways; Wiseman mentions this in the article "Other specialist music magazines are suffering similarly, with Q Magazine seeing circulation fall 13.1 percent to 113,174 year on year" This shows that in general music magazines are apearing to be a duying media form with things like the internet and tv to replace it and in my opinion (and I'm sure I speak for many others) it is quite sad that music magazines have changed so much and that people of my generation and onwards will not get the same experiance as those who read music magazines twenty-thirty years ago.


1 comment:

  1. Your personal attachment to music mgazines is intersting: the passion for reading, in paper copy about bands still has an appeal - but a are magazines getting it right?

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