I will be looking at Eva Wiseman's article in the Observer Music Magazine about her weeks experience in the NME magazine headquaters and the different views on what NME used to be and what it is now.
The Internet has had a big impact on the sales of NME as people can just as easily look at blogs containing articles withe the same information as we could find in the latest issue of NME and it's not just other media stealing readers, its also to do with the magazine itself for example Wiseman writes "I was 15 and the NME was important. Pre-Jarvis at the Brits, pre-tabloid invasion and internet saturation, it was the only place I read about music." this gives us a breif overview of the main factors into NME's decline over the past few decades and shows us that it was not just because of the internet but that NME has become more tabloidy and less about the music overall.
Later in the article Wiseman shows the extent of the decline of readers for NME: 17.4 percent year on year to little over 56,000. As far as magazine sales go it's not just NME who are declining, its the whole music magazine industry which is going down in very similar (baisically the same) ways; Wiseman mentions this in the article "Other specialist music magazines are suffering similarly, with Q Magazine seeing circulation fall 13.1 percent to 113,174 year on year" This shows that in general music magazines are apearing to be a duying media form with things like the internet and tv to replace it and in my opinion (and I'm sure I speak for many others) it is quite sad that music magazines have changed so much and that people of my generation and onwards will not get the same experiance as those who read music magazines twenty-thirty years ago.
Your personal attachment to music mgazines is intersting: the passion for reading, in paper copy about bands still has an appeal - but a are magazines getting it right?
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